Billions and Billions Served Yet Still Focused on Product Innovation
Early this summer my husband and I, along with our dog, will be driving to the southeast coast for a beach vacation with our extended family – parents, brothers, grandparents, aunts, uncles and...
View ArticleAnd Now for Something Completely Different – A Monty Python Who Won’t...
I recently watched a brilliant clip of the incomparable John Cleese (of Monty Python fame) lecturing on creativity. To be fair, I am such an enormous Python fan I’m pretty sure I would watch anything...
View ArticleA Negative Net Worth: Millennials & the Weight of Student Loan Debt
An issue we have been watching closely here at The Pert Group is bursting onto the national scene – the impact of student loan debt and the implications key sectors are feeling. Recently The New York...
View ArticleSorry, Not Sorry. Or, JCP’s Long Road Back to Customer Trust.
It has to be more than uncomfortable to have your brand troubles played out in a public way like J.C. Penney. There has been lots of armchair quarterbacking over the last two years regarding their...
View ArticleTrust Me: The Future of Life Insurance at the LIMRA Marketing and Research...
One of the biggest challenges facing the insurance industry today is how to connect and sell to the millennial generation. Establishing trust with a generation that views door-to-door salesmen as...
View ArticleDear Brands: Play Where the Puck is Going to Be
Does your business play where the puck is? Or where it’s going to be? At a recent marketing and communications conference in Washington, DC, this question was asked several times of a captivated and...
View ArticleOh, The Places You’ll Go with Ethnography
There are some places I will not go. For starters, I am not the least bit interested in having dinner with Kim Jong Un or Dennis Rodman in North Korea. While I love that my career in research takes me...
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Price Matching as a Pricing Strategy: Consumer Headache or Money Saver?
I recently purchased a handful of CDs in order to have new music for our eighteen hour drive to the east coast. I’m old-school when it comes to music and like being able to hold CDs in my hands for...
View ArticleThe Human Face of Big Data — Making “Big” Relatable
As a qualitative researcher here at The Pert Group, I tend to defer to my quantitative market research friends to deal with the numbers, especially when there are gigabytes and terrabytes of them. So...
View ArticleThe Changing Multicultural Consumer Landscape and Market Research
What marketers consider the “general market” is changing: minorities are becoming the new majority. According to a May 2012 report released by the U.S. Census Bureau, racial and ethnic minorities now...
View ArticleFinance Industry Trends: Retirement – What happens when failure is the only...
Americans are facing a number of potential lose-lose situations these days. One such situation is the looming retirement crisis. Many companies no longer offer traditional pensions and others have...
View ArticleUncovering New Opportunities By Venturing into the Unknown with Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. Last night my...
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Interns in The Pert Group House
We’re excited to announce a new class of interns is joining the team at The Pert Group. From those just finishing their freshman year of college to future JDs, the caliber of our interns is pretty...
View ArticleMarketing Research Means Always Learning: Partnering with the Disruptors in Tech
You know what makes qualitative research at The Pert Group fun? I am always learning something new. Sometimes it’s as simple as being immersed in the features of a new product, but other times it...
View ArticleThe Road Less Traveled: Why I’m Passionate about Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. When people...
View ArticleHow to Help the Consumer Prepare for the Impact of Healthcare Reform
Changes to our nation’s healthcare system are around the corner and the impact will be felt by all. Consumers will face many choices regarding their healthcare decisions, big decisions, something for...
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Winning and Failing with Pinterest and Product Innovation
I joined Pinterest about a year ago and couldn’t believe it took me so long to sign up! I’m a mom of an energetic and too-smart-for-my-own good three-year old girl. I was in craft, recipe & DIY...
View ArticleThe Joy of Being Right: Why I’m Passionate about Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. As a marketing...
View ArticleWhat’s in a Label? CPG Food Consumers are Looking for Trust
We have a great group of interns this summer at The Pert Group. Today Christian Lemp, Market Analytics Intern, writes about the importance of transparency in labeling for the CPG Food industry. When...
View ArticleThe Other Path to Purchase: Self Checkout and the Customer Experience
Earlier this year, my local library branch completed a renovation to the front of the building that changed the way patrons return borrowed materials. Instead of just placing materials into slots,...
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