At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research.
Last night my stepdaughter, Giana, spent her first overnight at our house. This meant I was tasked with the challenge of feeding a five year old dinner. My significant other and I decided this was a good opportunity to have her try something new, something different – cucumber soup. If you’ve ever dealt with trying to feed a five year old, you know it’s easier said than done. The moment I suggested change, she went into panic mode. By the volume of her wails, you would have thought I told her Sesame Street was being taken off the air indefinitely. When I asked her what was wrong, she said “I’m scared of things I’ve never tried.” My answer: “If you never try new things, you’ll never know whether or not you like them.”
Although my answer was fairly diplomatic, I felt her pain. Change can be scary, no doubt about it. And as a qualitative market researcher at The Pert Group, I’m well aware that the angst that Giana felt about the unknown is felt by major companies around the world when faced with difficult business decisions. Helping companies overcome these hurdles is why I love what I do. I’m passionate about bringing solutions to our client’s biggest problems, especially when it means exploring the unknown.
When a client comes to us with a business question, we are responsible for recommending the best possible solution to help them meet their research objectives. While sometimes the best solution is something straightforward, like focus groups, other times the best option can be something a little different, such as hybridization of a qual/quant approach. The problem? The thought of using an unfamiliar approach can be an uncomfortable concept for clients. Why? We’re human. We question what we don’t already know.
The Pert Group isn’t here to sell methodologies. We’re here to provide answers through custom market research solutions. Let us help you explore the unknown to uncover new opportunities and build a target-centric approach to your business challenges.
My response to Giana can apply to many situations: If you never try new things, you’ll never know how they can work for you. You don’t want to miss out on a game changing opportunity just because you are uncomfortable with the unfamiliar. With big risks come big rewards. Giana’s new favorite food? Cucumber soup.