Building Blocks to Success – 4 Ways Worksessions Can Inspire Brand Growth
In my role as Senior Planner, I consistently hear companies asking, “how do we position ourselves for growth?” And every day I work with clients to deliver answers that impact growth. Quite frequently...
View ArticleChanging a Business Strategy: How to Improve Brand Affinity While Staying...
The world is a competitive place. Companies are constantly evolving to stay ahead of the curve and their competitors. For many retail companies, a complete overhaul of their look and feel is required...
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Goooooaaaal! What It Takes to Revive a Brand & Capture a City’s Heart
Kansas City, home to one of The Pert Group‘s U.S. offices, is a sports crazy town. With our passion for our major league teams: Chiefs (NFL) and Royals (MLB) and our collegiate teams (KU, KSU, MU and...
View ArticleYou’ve Got Mail: The Relationship Between Marketing & the USPS
It’s no secret that the United States Postal Service has been struggling in recent years. With consumers, private business and the government involved in the ongoing debate, there are more than a few...
View ArticleConsumer’s Beverage Choices & Their Affects on Your Brand
I watched my mémère in the kitchen as she swiftly and nimbly packed the cooler for my cousins and I to take to the beach. I was busy getting myself ready as she tossed a variety of snacks, sandwiches,...
View ArticleHow Not to Stink as a Market Research Intern
As inspired by the Kansas City Business Journal’s article “How Not to Stink as a Kansas City Business Journal Intern”, The Pert Group interns decided to put together their own list of market research,...
View ArticleWhat’s in a Logo? Five Things to Consider for Differentiation
Yahoo! has been in the news quite a bit this past year since Marissa Mayer was named CEO and President last summer. Mayer is working to revive the struggling company, which has purchased start-ups and...
View ArticleHome is Where the Heart Is: Engaging Your Local Community
I recently attended a conference presentation in which the speaker pointed out that brand loyalty may be losing some clout in the mobile age. He cited a number of new companies, such as Zipcar and...
View ArticleRisks (and possibly rewards) in New Finance Industry Trends
Driving both to and from work each day, I typically listen to NPR’s Morning Edition and All Things Considered. Given my economics background, I particularly enjoy economic and finance segments,...
View ArticleThere’s An App for That? Craft a Brand Positioning Strategy that’s App Proof
Thanks to the new app, Buycott, consumer driven campaigns help like-minded consumers make purchasing decisions. Created to help people “shop more consciously,” Buycott allows app users to join...
View ArticleThe Five Don’ts of Content Marketing
Recently a colleague and I were discussing someone’s comment that when it comes to content marketing and social media, “everyone gets it.” I’m not sure they do. My view is supported by a random...
View ArticleLaissez Les Bons Temps Rouler: Letting the Good Times Roll at the 2013 AMA...
It’s hard to believe that time of year has arrived already, but fall conference season is here! We’ll be kicking off our autumn travels with the American Marketing Association’s Annual Conference,...
View ArticleThe New World of Qualitative Research
Ten years ago, The Pert Group didn’t have a qualitative research team. It didn’t have online bulletin boards, focus groups, ethnography, in-depth interviews or mobile technology. From no offerings to...
View ArticleThe Omnichannel Experience: Increasing Sales Online and Off
While recently in the market for a new living room chair, I perused several websites and eventually was ready to purchase my favorite – before discovering a hefty shipping fee. When shopping online, my...
View ArticleSocial Media: Boy, Things Have Changed When it Comes to Being Social
Next year will be a milestone for me. Well, let’s just say it has been a few more than 25 years since graduating high school, and I am now involved with the planning of a reunion. I grew up in a small...
View ArticleIntelligent Design: Packaging Food with Purpose
You may not realize it, but when you pick up a package of cheese or a box of tea at the grocery store, a variety of factors influence that decision. Is it portable? Easy to open and use? Eco-friendly?...
View ArticleWhat Makes a Brand Truly Different? Market Research.
We’re back from the American Marketing Association’s Annual Conference and the scene in New Orleans was not only about spicy food, but hot research and fiery insights! Leaders from Groupon and FedEx to...
View ArticleLet Me Count the Ways: Why I’m Passionate about Qualitative Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. I’ve been...
View ArticlePumpkin is the New Bacon
If you’ve gone outside of your home in the last month it’s likely you’ve been bombarded with pumpkin flavored products – from the famed pumpkin spice lattes to more traditional pumpkin bread and...
View ArticleIs Social Media a Brand Preference Killer?
I don’t buy canned vegetables often, but when I do, I buy Green Giant. Always have, always will. It is the brand my mother used growing up and I don’t feel another brand provides the same taste,...
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