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Let’s Hear It For the Boy: What You Need to Know About Cause Marketing
While mo’ money meant mo’ problems for Notorious BIG, we’re spreading the mo’love through some fundraising here at The Pert Group. While October is readily associated with Breast Cancer Awareness, and...
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Nowhere to Hide: The Customer Experience in the Age of Transparency
Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It...
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Bringing Home the Bags: Shopping on Black Friday Weekend
Courtney talked about going shopping on Black Friday last week and she wasn’t alone. A record 247 million Americans shopped in stores and online this past weekend and on average, spent more money than...
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A Natural Born Storyteller: Why I’m Passionate about Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. Story-telling...
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Bring New Life to Your Brand Tracker
Do you feel like your brand tracker is underutilized, ineffective and outdated? I have a few tips to give it CPR and breathe new life into your study. Fairly early on in my career I had my first...
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The Business of Women: Women and Social Media
In our recent Business of Women series blog post about technology, we shared that women visit more social and community sites than men. Now, we’d like to tell you a bit more about women’s engagement...
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Developing Strategies for Crisis Management
Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy,...
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Using Market Research Insights to Cultivate Multicultural Consumers
I have a friend named Kat, who was born in the United States. Her parents are both American, so legally that classifies her as an American. However, from ages 5-17, most of her time was spent in the...
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Driving Customers to Your Brand through Market Research
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few...
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Looking Ahead While Celebrating 2012
What is it about the end of the year that makes us so reflective? I’m fortunate to be surrounded by forward-looking thinkers. At The Pert Group we spend our time thinking about the future as we help...
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The Business of Women: Going & Staying Green
What’s the big deal with women going staying green? Well, considering women control the majority of purchasing decisions and are driving product discussions online, they are the key target audience...
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The After Effects of Hurricane Sandy: Marketing During Times of Crisis
The past year was marked by some very difficult circumstances, one of which was the recent hurricane that caused devastation to much of the East Coast. The challenge of rebuilding and moving forward...
View ArticleThe Business of Women: How to Market to the Women of the Millennial Generation
In the “Business of Women” series we’ve been answering the questions that companies all over the country are trying to answer when it comes to effectively marketing to women. In this post, I would like...
View ArticleTime after Time: Brands Missing the Mark & How Market Research Can Help
We live in a time where information quite literally lives at our fingertips. Now, more than ever, data is used to determine victory and defeat, yet we still see brands fall when it comes to...
View ArticleHow to Get a “Clean” Vision of Your Customers with Market Research
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I love...
View ArticleIt’s Never Too Early to Create a Brand Loyalist through Differentiation
A friend recently shared with me her love for macaroni and cheese, and not just any mac and cheese – “Kraft, it has to be Kraft,” she said. She spent most of her childhood in Brazil and looks back with...
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This Year’s Super Bowl Commercials: Boom or Bust?
Commercials during the Super Bowl are big business. This year, 30-second ad slots sold for up to $4 million. In the week before the Super Bowl, NBCNews.com had no less than half a dozen articles on...
View ArticleThe Princess and the City: A Market Research Tale
Once upon a time, I took a trip to San Francisco to moderate focus groups. Having never been to the city, I went in a little early to knock out some of the tourist attractions, see firsthand the “city...
View ArticleHow Market Research Can Turn Your Brand into the Next Comeback Kid
When I was a kid, I lived and died by when the newest ‘N SYNC and 98 Degrees CDs were coming out. My friends and I would argue over which Lachey brother was hotter (I was on Team Nick) and knew all the...
View ArticleWhen it Comes to Consumer Insights, How Much Data is Too Much Data?
As a researcher, I’m constantly asking my team for more data. “What’s the minimum sample size?” they ask. More often than not, the answer is “More is always better.” More in general isn’t really what...
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